We at CASA of Madison County recognize our organization’s longstanding history in our community. It is because we value our history and seek to ensure our future that the decision was made to rebrand to a new name and new look. CASA of Madison County held a celebration event on Wednesday, September 14th to reveal the new look of our well-known and well-loved organization. The event included invitations to local media, officials, and loyal supporters for this special announcement.
Through this rebranding, CASA, now known as ENABLE Madison County, revitalizes its focus with a new brand identity that will drive continued growth within current and new donor sources. Furthermore, the new brand identity helps avoid confusion between CASA and other entities with similar acronyms or in other areas. This new brand promotes the future vision of ENABLE Madison County and the substantial impact the organization has made during the past 40+ years.
Ann Anderson, Executive Director for ENABLE Madison County, states, “We are excited about what this means for the future of our organization. For those of us who have been around CASA for such a long time, we want to be sure it is around for even longer.” Of course, our mission remains the same – to enable the aging and homebound to live at home independently, safely, and with dignity. The new logo has a bird which represents the freedom and independence our services provide to our clients. The blues in our logo represent trust, dignity, and peace which resonates with what we hope our organization can instill in those we help in our community.
ENABLE Madison County continues to seek the help of those in our area to further our mission and help our neighbors restore their independence through our Aging in Place services. Volunteers, donors, and community partners make our work possible for the more than 2,700 individuals we provide services to annually. You can find us on most social media platforms @enablemadisoncty. We also would encourage you to visit enablemadisoncounty.org/donations to find out more about how to support our mission.
